PromoTix University Class is a structured, step-by-step audio learning experience designed for event creators who want clear, actionable education—no interviews, no discussions, no fluff. Each episode functions like an audio “classroom,” guiding you with instruction through the exact strategies, systems, and frameworks used by successful event producers around the world.

From building your event business from scratch when you don't know where to begin, to scaling a successful company into new markets, PromoTix University Class breaks down complex topics into simple, practical lessons you can apply immediately. You’ll learn how to structure your business, build a brand, create a marketing plan, sell more tickets, negotiate with talent and vendors, manage suppliers, structure sponsorships, and run profitable, sustainable events—one class at a time.

First Episodes

PromoTix University: Course 101 - Class 1 - Structuring Your Event Business

This class walks you through the essential legal and administrative steps to properly set up your event business from day one. You’ll learn how to choose the right bus...

PromoTix University: Course 101 - Class 2 - Branding & Positioning Your Event Business

This class teaches you how to build a powerful, recognizable brand that sets your event business apart in a crowded market. You’ll learn how to craft a clear brand ide...

PromoTix University: Course 101 - Class 3 - Accounting Foundations for Event Businesses

This class equips you with the financial foundation every event business needs to succeed. You’ll learn how to properly set up your accounting system from day one—star...

PromoTix University: Course 101 - Class 4 - Financial Planning & Cash Flow Management for Event Businesses

This class teaches you how to build a strong financial strategy for your event business by mastering budgeting, forecasting, and cash flow management. You’ll start by ...

PromoTix University: Course 101 - Class 5 - Insurance Essentials for Event Businesses

This class breaks down the critical insurance coverages every event business needs to protect itself from financial risk. You’ll learn why insurance is essential in an...

More Episodes »
Broadcast by