William Royall
Founder of PromoTix
Appears in 9 Episodes
PromoTix University: Course 101 - Class 1 - Structuring Your Event Business
This class walks you through the essential legal and administrative steps to properly set up your event business from day one. You’ll learn how to choose the right bus...
PromoTix University: Course 101 - Class 2 - Branding & Positioning Your Event Business
This class teaches you how to build a powerful, recognizable brand that sets your event business apart in a crowded market. You’ll learn how to craft a clear brand ide...
PromoTix University: Course 101 - Class 3 - Accounting Foundations for Event Businesses
This class equips you with the financial foundation every event business needs to succeed. You’ll learn how to properly set up your accounting system from day one—star...
PromoTix University: Course 101 - Class 4 - Financial Planning & Cash Flow Management for Event Businesses
This class teaches you how to build a strong financial strategy for your event business by mastering budgeting, forecasting, and cash flow management. You’ll start by ...
PromoTix University: Course 101 - Class 5 - Insurance Essentials for Event Businesses
This class breaks down the critical insurance coverages every event business needs to protect itself from financial risk. You’ll learn why insurance is essential in an...
PromoTix University: Course 101 - Class 6 - Contracts and Legal Considerations
This class teaches you how to protect your event business by using strong contracts and understanding key legal risks. You’ll learn why contracts are essential for set...
PromoTix University: Course 101 - Class 7 - Creating a Business Plan for Your Event Business
This class walks you step-by-step through creating a practical, professional business plan tailored for an event-based company. You’ll learn why a business plan matter...
PromoTix University: Course 101 - Class 8 - Creating a Marketing Plan for Your Event Business
This class shows you exactly how to build a powerful, multi-channel marketing plan designed specifically to increase ticket sales for your events. You’ll learn how to ...
PromoTix University: Course 101 - Class 9 - Building Your Event Team & Organizational Structure
This class teaches you how to build the right team and organizational structure to support a growing event business. You’ll learn why structure matters—how it improves...
